Chiptole partners with Academy Award Winning Moonbot studio to create an amazingly haunting animation and iOS game for their new campaign. The beautiful animation is accompanied by a mesmerizing soundtrack provided by none other than the 90’s alt singer Fiona Apple. Fiona sings a siren’s song version of  “Pure Imagination” made popular in the movie “Willy Wonka and the Chocolate Factory” adopted from the book written by Roald Dhal. The song was written by Leslie Bricusse and Anthony Newley specifically for the movie.

The animation depicts a lowly scarecrow worker who has had enough of factory made Mcfood that is churned out by the giant fast food corporations and decides to make a stand and approaches food with a more…human touch.

If you haven’t seen it please give it a look below. Drop us a comment or leave us a message on our hotline! 

Watch it here:


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